Flowly · Product opportunity
Navid Semi · navidsemi.com · 03 / 06
The Flowly solution
Know what you can spend today, and what to keep for tomorrow
01
Understand your money
Balance, upcoming bills and expected payments in one place, with a separate pot for each currency.
02
Plan ahead
A 30-day forecast shows the lowest point coming up. Bills and a tax reserve are set aside first.
03
Make informed decisions
One “safe to spend” figure, with the sum behind it. Expected income never counts until it arrives.
Flowly · Product opportunity
Navid Semi · navidsemi.com · 04 / 06
Evidence from usability testing
Designed around feedback from real freelancers
6
UK freelancers tested, plus a pilot session
2
screens redesigned from the findings
What they did
12 tasks as “Maya”, a freelancer with three clients: say what she can spend and until when, explain the number, record a part payment, find the tightest day.
| What we learned | What changed |
|---|---|
| 2 of 6 thought money a client still owed was already spendable | “Not counted yet” label on the number and the payment |
| 2 of 6 edited the amount before finding “Part payment” | The form now asks “How much arrived?” first |
| 1 of 6 missed until when the figure applies | The “until” date is now bold |
| 5 of 6 preferred a separate pot for each currency | Decision confirmed, kept as designed |
One real change
Before
After
The owed £420 is now labelled Not counted yet, right next to the number.